Why We Killed the Account Manager
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When we started our agency 6 years ago, we had a third partner who was an account guy. While he wasn’t a typical account person — he’d migrated from Wall Street to a senior role at a big shop, so he skipped the customary indoctrination — he did get us to create an account role for our little shop. Since we would be focused on making stuff, and everyone was going to be so busy doing so much, someone had to own the client relationship. Or so we all thought.
But no matter how much we tried to dress it up, we found that an intermediary is still an intermediary. And it slowed down the march to quality.
We tried a production-savvy veteran we called a “content producer,” who would get a client briefing and come to the creative team with a formal briefing document three days later — only to learn that they’d already made a workable concept. Turf disputes ensued.
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