Apr
13
Why Watch Obama? Here Are 13 Million Reasons
Posted in: Uncategorized
NEW YORK (AdAge.com) — The election's long over, yet the e-mails keep coming in. Those who signed up to support Barack Obama during last year's campaign are discovering that they've become part of the "permanent campaign," the ground troops in the Democratic National Committee's ongoing battles. And the effort may serve as a template for marketers looking for ways to keep consumers engaged beyond the point of purchase by using a tool as old-fashioned as e-mail.
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