Nov
20
Why Washington Post Built Its Own Ad Server for Amazon Tablet App
Posted in: Uncategorized
The Washington Post’s new tablet app, which comes pre-loaded on certain Amazon Fire devices starting today, debuts with Lincoln Motor and Sprint Business as initial sponsors for an approach intended to make ad loading invisible to readers.
“Advertising was at the development table at the very beginning,” said Jeff Burkett, the Post’s senior director-sales operations and product strategy. “It was a first-class citizen.”
The introduction of the app marks the first time the Post and Amazon have formally worked together since Amazon CEO Jeff Bezos bought the newspaper in August 2013.
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