Why Was T-Mobile the Only Super Bowl Advertiser to Make a Different Ad for the Live Stream?
Posted in: UncategorizedT-Mobile is the only Super Bowl advertiser that took NBC up on the chance to show a different commercial to viewers live streaming the game instead of watching on TV.
The fourth-biggest U.S. wireless carrier, known for criticizing its bigger competitors, is going to show online viewers an ad featuring comedian Rob Riggle promoting its data rollover plans. Meanwhile, television viewers will see reality-TV celebrity Kim Kardashian plug the data plans. The bigger difference: the live-stream ad lets T-Mobile prompt viewers to immediately tweet or go to the brand’s Facebook page.
The web audience for TV’s biggest annual event is small but growing, and significant enough for NBC to reel in at least $10 million in online ad sales for the game, according to Seth Winter, execVP of sales and marketing at NBC Sports Group.
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