Why This Ex-Convict Might Be the Best CMO Ever
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Coss Marte is the founder and CEO of ConBody, one of the fastest growing fitness programs in New York. Marte’s road to success, however, was forged along a path less traveled. His brilliant business ethos didn’t evolve at an Ivy League school, but rather on street corners, and later, in prison. Marte’s story is unique, and ConBody just wouldn’t be the same without it.
The long warm-up
By age 19, Marte was earning, he estimates, around $2 million per year as a drug dealer in New York City. Like any budding entrepreneur, he learned to read people, manage others, optimize his operations and pivot. When the law finally sent Marte to prison in upstate New York, a medical examination revealed that he had maybe five years to live, due to extremely high cholesterol.
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