Why This Ad Ops Firm Never Makes a Mistake
Posted in: Uncategorized
Sending process work to AutonomyWorks gives agencies and marketers the chance to move their own teams onto work that is more strategic. At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% of entry-level workers’ time, according to Scott Neslund, exec VP-client services. Now AutonomyWorks handles those tasks, giving media associates more time to do research and possibly bring more insights to a client’s media buy, or to improve their accuracy by spending more time on other tasks.
“It was actually a problem for us to retain people at certain levels because the work wasn’t entirely what they expected,” said Mr. Neslund. “Associates feel like their jobs have pivoted more to what they want it to be versus what it had to be.”
Both he and Christine Bensen, senior VP-media of digital marketing agency iCrossing, said their companies are proud of outsourcing some business to AutonomyWorks. Along with getting good results, they feel like they are making a difference in people’s lives.
Post a Comment