Why There's No Escaping the 'Trivago Guy'
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It’s not your imagination. You are seeing even more of Trivago Guy lately.
Trivago Guy isn’t in all of the travel website’s ads, but the company, which is owned by Expedia, has launched eight new spots since June 29, according to iSpot. The most recent spot, “Trivago Check,” which has only been on air since July 8, has already amounted to $1.4 million in spending, iSpot reports.
Though Trivago, a German-based travel band that aggregates hotel prices from over 200 booking sites, launched in 2005, it didn’t start advertising in the U.S. until 2011. In 2013, the legend of Trivago Guy was born after he made his first ad appearance sort of looking like he just rolled out of bed and threw on whatever was closest to hand. By last year, the spokesman — who is now a bit more dapper (thanks to some help) — had spurred memes, GIFs, fake Twitter accounts, a Funny or Die parody and a slew of articles from Rolling Stone to Slate to Elle.
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