Apr
17
Why the YouTube Ad Boycott is Pointless
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The YouTube ad boycott could reportedly cost Google up to $750m. And while this is chump change for the digital giant, if the movement was to pick up speed, it could arguably put a real dent in Google’s coffers – if not transform the digital marketing industry entirely.
But, like so many boycotts these days, insiders say it’s not likely to have much impact…
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