Mar
12
Why the Traditional Agency Model Is Struggling to Keep Up With Demand
Posted in: UncategorizedWhen Martin Sorrell made headlines earlier this month for blaming technology and zero-based budgeting for WWP’s worst stock drop since 1999, many marketers were surprised by his failure to communicate what many of us deem the real reasons behind their less than stellar year. Sorrell went so far as to state that his traditional agency…
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