Why the Lowly Banner Will Go Down as Hero of Post-Search World
Posted in: UncategorizedEvery good story needs a hero. Back when I wrote “The Search,” that hero was Google. The book wasn’t about Google alone, but Google’s narrative worked to drive the entire story.
So what might the hero be of today’s post-search digital world? Allow me to propose an unlikely candidate: The lowly banner ad.
For my next book, I’ve been identifying “artifacts” extant in today’s world that, one generation from now, will effect significant and lasting change on our society. Most of these artifacts are well-known, but all are still relatively early in their adoption curve: Google’s Glass, autonomous vehicles, or 3D printers, for example. Some are a bit more obscure but nevertheless powerful — for example, microfluidic chips (which may help bring about DNA-level medical breakthroughs).
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