Sep
24
Why the CMO Will Soon Have a Better Pulse on the Business than the CFO
Posted in: Uncategorized
Ann Lewnes
Marketing stands at the brink of a new era. And as so many of us are gathering this week and next week for marketing’s biggest annual events — Advertising Week, IAB MIXX and ANA’s Masters of Marketing — it’s a good time to reflect on the state of our industry. How are things going? Well, not so good.
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