Why That Social Pitch Is Just Like a Tent Revival


You don’t need the medicine of paid media, good friends! You just need to believe in the social-media gospel and you shall be healed!

Have you ever considered that much of the social-media marketing dogma out there — including the insistence that paid media is no longer useful — is based in the same emotion-driven tactics of the tent revivalist?

Think I’m being a little harsh? Then consider these common practices of the revivalist and tell me there’s not a connection to the way social marketing is practiced.

Continue reading at AdAge.com

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