Why Stephen Curry Is Plugging a Chinese Smartphone
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NBA superstar Stephen Curry has appeared in a lot of commercials, including one for the Apple iPhone back in 2015. Now the Golden State Warriors guard is plugging a smartphone brand you probably haven’t heard of: China’s Vivo. In a print ad from Fred & Farid Shanghai, Mr. Curry trades his basketball for a Vivo Xplay 6.
Vivo and Oppo, a sister smartphone brand, are seeing astonishing growth, despite their low profile in well-developed Western markets. Their rise is a worry for Samsung and Apple because they’re pushing so swiftly into Asian countries where fast-growing middle classes will power future growth for brands. Globally, Samsung and Apple were the No. 1 and 2 smartphone players in 2016, but they both shipped fewer phones compared to 2015, IDC says. Compare that to Oppo and Vivo, the world’s No. 4 and 5 smartphone players, which more than doubled their shipments in 2016.
Both offer high-quality phones at an affordable price, both have incentivized sales reps at far-flung mobile stores, and both have waged a marketing blitz in China, India and other countries across Asia.
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