Hasta La Creative!

There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency’s?

Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.

Here is a non-agency example: Say you own a small company that makes and sells bamboo flooring. One day, a prospect gets on Facebook and posts the status, “Looking to put in new floors in the house. Thinking bamboo. Any recommendations?”

Continue reading at AdAge.com