Why So Many Super Bowl Ads Are Obsessed With Movies

It’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens. Referencing movies isn’t just a trend in 2020 Super Bowl ads; it’s the trend in 2020 Super Bowl ads….

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