Sep
27
Why Snapchat's Spectacles Can Succeed Where Google Glass Failed
Posted in: Uncategorized
Editor’s note: This is the first in a series of regularly appearing columns from Shelly Palmer. –Ken Wheaton
Glassholes, rejoice! Your hopes and dreams are about to be fulfilled by a $129 pair of video-recording Spectacles that its creator calls a “toy.” But while they are going to be super-fun to play with, Snap Inc.’s Spectacles are a serious brand extension for the company that created ephemeral visual conversation.
So Long, Snapchat, We Hardly Knew Ye
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