Jun
01
Why ‘Reliable’ Shows Work for CBS
Posted in: Uncategorized
NEW YORK (AdAge.com) — Over at CBS, offbeat is off the schedule. In the past few years, CBS has used upfront week to unveil something a little off-kilter, experimental or quirky. Next season, however, is very reassuring — and it's all very deliberate, part of a must-win formula that ad buyers and Wall Street analysts attribute not only to the network's entertainment executives but also to CBS Corp. Chief Executive Leslie Moonves.
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