Hasta La Creative!

The "80s cliché is that video killed the radio star. Now it's quickly killing other priorities as a growing number of media concerns put greater focus on original programming, all in a quest for higher CPMs. Some are new players. 

Consider Reddit, for example.

Nearly two years after its split from Condé Nast — in 2011, it became an independent subsidiary of Condé's parent company, Advance Publications — Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.

Continue reading at AdAge.com