Why Press Release Format Still Matters

Category: Up Your Game
Summary: The other day I was perusing my RSS feed reader and came across quite a few articles on writing advice. Bloggers I trust and respect revealed tricks like “Start with short, choppy one-sentence paragraphs to draw readers in,” “Readers are hungry for longform content,” and “Always begin your article with a personal anecdote.” (Do you see what I’m doing here?)

That’s all great writing advice…for a blogger.

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