May
26
Why PG Posted Positions Open Only to Its Interns on Twitter
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — When Procter & Gamble Co. launched a summer internship program called FAST in 1997, the interns' projects helped spawn a widely publicized summit on interactive marketing that the company hosted in Cincinnati less than a year later. FAST the internship has continued these dozen years since as an exercise for an elite corps of P&G summer interns, albeit more quietly. But it resurfaced publicly recently, on the brightest, shiniest manifestations of interactive marketing today: Facebook and Twitter.
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