Aug
11
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Why is the world’s biggest advertiser, Procter & Gamble, changing its Facebook ad strategy? Although it’s not cutting back on advertising with Facebook, it plans to buy highly targeted Facebook ads less often.
Targeting to super-specific audiences was expensive but didn’t result in a big difference to its business, P&G CMO Marc Pritchard told The Wall Street Journal.
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