Feb 02

Why PepsiCo Went All-In On This Year’s Super Bowl With Nearly $40 Million in Ads

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With six Super Bowl ads and a host of events and onsite activations, Pepsi and Frito-Lay are making Super Bowl 2020 its biggest ever. PepsiCo Beverages North America CMO Greg Lyons noted that the brand is promoting more brands than ever, with five 30-second ads and one 60-second spot. At $5.6 million per 30-seconds of…

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