Feb
23
Why Patagonia's Off-the-wall Advertising Asks Customers to Think Twice
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign. As they talked tactics and scribbled suggestions, their eyes, and their conversation, kept being drawn to a few…
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