May
13
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads
Posted in: Uncategorized
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles.
Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet Glendale and Sands Chevrolet Surprise near Phoenix.
And when targeted appropriately, pre-roll ads can bring buyers to a store, he said.
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