Nov
12
Why Olympics Branding Is Such a Challenge
Posted in: UncategorizedIn October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France’s national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative. But designing a logo for a…
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