Nov
23
Why Murdoch Can Afford to Leave Google for Bing
Posted in: Uncategorized
NEW YORK (AdAge.com) — News Corp.'s talks about listing its sites exclusively on Microsoft's Bing sound unpromising in several ways, but all of Rupert Murdoch's recent agitation and exploration are at least pushing one fact back to the fore: Web traffic only gets publishers so far in their quest for digital ad dollars. After a certain point, actually, traffic may not even matter.
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