Oct 02

Why Microsoft’s Gates/Seinfeld Went Viral and ‘I’m a PC’ Ads Didn’t

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According to Visible Measures, which charts online video viewing trends and has measured the videos associated with Microsoft's $300 million ad campaign, the Seinfeld/Gates ads are squashing the "I'm a PC" ads by a margin of 4.3 million viral video views. Both ads had about equal video placements (about 75 each).

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