Why Media Brands Are Reviewing Their Media Agencies
Posted in: UncategorizedA flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and content.
Four media organizations have shifted, or are currently considering a change in their media agency relationships: FX Networks has consolidated its business with Publicis Groupe’s Zenith, dropping smaller incumbent MediaStorm; Al Jazeera has begun a review on the one-year anniversary of its American network; ABC Family is in the midst of a pitch; and NBCU recently consolidated its digital-media business with its traditional media shop Maxus, moving the business from smaller incumbent Ignited.
Al Jazeera, NBCU and ABC Family either declined to comment or didn’t respond to requests for comment.
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