Why McCann WorldGroup's 20,000 Staffers Are Swarming the Streets
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Look around your city today and there’s a good chance you’ll see a staffer from one of the McCann Worldgroup agencies roaming the streets asking people questions about their shopping habits and local cultures.
And if you miss them in person, you can easily spot photos of McCann Worldgroup’s 20,000 staffers across more than 100 countries on Instagram and Twitter using the hashtag #TruthAboutStreet. They’ll all be wearing matching T-shirts — including Chairman-CEO Harris Diamond.
The “Truth About Street” study, which started in Latin America four years ago and hadn’t been done globally until now, aims to put McCann Worldgroup’s employees face to face with consumers to the tune of an estimated $2.5 million worth of time. The agencies within McCann Worldgroup include McCann, Weber Shandwick, MRM and more.
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