Why Martha Stewart Doesn't Feel Sorry for Media Companies
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey’s talk show, pegged to her new book about vegetables.
Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living and Martha Stewart Weddings. She has been spending a lot of time making videos for Facebook Live. Her videos on the platform perform well, attracting more than 10,000 comments per video, she said. They’ve also caught the attention of other media companies. In May, Jezebel published an article with the headline “No One Will Ever Do Facebook Live Better Than Martha Stewart.”
Ad Age talked with Ms. Stewart about her Facebook Live strategy, how media companies should approach Facebook, and whether the magazine industry is doomed (“No!”).
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