Why Marketers Need to Reevaluate Radio, the World’s Most Popular Medium


Benjamin Palmer

Over the past few years, digital marketers have been so focused on display, better ad-tech and creating experiences on the ever-expanding list of social platforms that we’ve managed to largely ignore a traditional medium that’s becoming increasingly sophisticated right under our noses (well, our ears): radio.

Continue reading at AdAge.com

No Responses to “Why Marketers Need to Reevaluate Radio, the World’s Most Popular Medium”

Post a Comment