Aug
02
Why ‘Mad Men’ Has So Little to Do With Advertising
Posted in: UncategorizedNEW YORK (AdAge.com) — "Mad Men" isn't a particularly huge draw for advertising itself, despite plenty of interesting tie-ins with marketers such as BMW and Jack Daniel's whiskey over its three-plus seasons. Airings of "Mad Men" took in only $1.98 million in ad revenue in 2009. But AMC's use of the program can help it win more revenue from other sources. Since "Mad Men" arrived, the amount AMC gets paid by cable and satellite operators per subscriber has increased to 24 cents from 22 cents. Before the show debuted, that fee had declined.
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