Why Lowe's is Working with a Team of Science-Fiction Writers
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The Holoroom will be installed later this year in two Toronto-area stores and will focus on bathroom remodeling. The plan is to add new categories and rooms over the next 12-to-18 months. There is no firm plan for rollout in the U.S.
Mr. Nel declined to comment on budgets for either the Holoroom or Lowe’s Innovation Labs, though he pointed out that his is a small team of only about 10 people. “We’re small on purpose. We’re focused more on growing our partnerships rather than growing a large bureaucracy of innovation,” he said.
Technology can — and does — become outdated fast, and in retail environments in particular tech has a spotty history. More than a decade ago, technology at Prada’s much-heralded futuristic “epicenter” in New York attracted more tourists than shoppers — that is until much of the technology failed and was abandoned. Mr. Nel said store associates will be trained on “all intricacies and possibilities” to ensure a good experience and that Lowe’s will closely monitor the test stores. He also believes in the future of 3D content and augmented reality.
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