Why is Jack From Jack in the Box Crying? (Watch the Newest Ads on TV)
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, tensions are rising between neighbors Craig Robinson and Jake Johnson in the latest spot from Dodge (Robinson has issues with Johnson getting near his Dart), while the announcer in a new Arby’s commercial — part of its new “We have the meats” campaign — bellows, “You are making a mistake!” (Watch the spot to find out why he thinks that.) Meanwhile, Jack from Jack in the Box is in tears. (Spoiler: Overpriced movie popcorn is involved).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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