Oct
28
Why Images on the Web Are a Data Blindspot and Potential Gold Mine
Posted in: Uncategorized
Some companies have tried to sidestep the problem by tapping the so-called metadata around an image such as captions and article text to understand its contents. But that’s not always reliable or as useful as knowing what a photo actually contains.
“We’ve done some research and found that 85% of the time textual data does not support the actual brands that are showing up in an image,” said Ophir Tanz, CEO of GumGum, an in-image ad company.
That’s why companies like Google and Yahoo are beefing up their ability to tackle the problem. This year alone Google, Yahoo, Pinterest and Twitter have each acquired companies that have developed technologies related to image recognition.
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