Aug
31
Why IBM Is Hiring Screenwriters
Posted in: Uncategorized
Give a man a fish, and he eats for a day. But teach a man to fish, and he’ll never go hungry, as the saying goes. Something similar can be said for storytelling. Try to hard-sell a product once, and maybe your prospect will bite. But tell him or her a compelling story about the product, and you’ll leave a lasting impression.
Any industry can — and many do — adopt storytelling as a content strategy, but the truth is that no two marketing leaders approach it in the same way. Here to give a behind-the-scenes look at IBM’s story shop is Maria Winans, CMO of IBM Commerce and, more recently, chief supervisor of storytelling.
The people
Post a Comment