May 07

Why Facebook Will Become the Most Trusted Spot on the Internet for Advertisers

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Like many, I followed Mark Zuckerberg’s congressional testimony closely. I couldn’t help but feel a little sympathetic as I realized Zuckerberg’s biggest challenge would be explaining to Congress what exactly Facebook does in the first place. As I watched Zuckerberg field questions, two things became clear: People don’t understand how Facebook’s advertising model works. Facebook…

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