May
12
Why Dove’s New Real Beauty Bottle Designs are a Brand Value Lost in Translation
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us.
Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.
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