Why Does Twitter Love John Legere? It's Not Just Because He Tweets a Ton
Posted in: Uncategorized
When John Legere has something to say — and the loquacious, outlandish T-Mobile CEO is, if anything, never without words — he does it on Twitter. He has sent out more than 10,000 tweets. They range from the mundane to the formal: He recently outlined the company’s position on the federal regulation of net neutrality with a “Tweet-storm,” a lengthy series of character bursts.
And Twitter couldn’t be happier.
As the social company becomes a regular fixture of media budgets, it’s attempting to upsell advertisers to its data offerings. The pitch positions Twitter as not just a tool for impressions, but one for shaping broader decisions about inventory, merchandising and investment. To make the case, Twitter is starting with the industry whose battle has unfurled through tweets.
Post a Comment