Mar
27
Why Dodge Paired a Gearhead With a Monkey in 'Dodge Law' Campaign
Posted in: Uncategorized
Enforcing Dodge Law is serious business.
So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel’s “Fast N’ Loud” to restore order in an ad campaign that launched this month. But even with Mr. Rawlings’ expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude.
Enter the Gas Monkey, his no-nonsense sidekick.
Post a Comment