Nov
17
Why Dentsu Married McGarry
Posted in: UncategorizedNEW YORK (AdAge.com) — At first blush, the pairing of a 107-year-old Japanese behemoth and a 6-year-young New York-based indie shop is an unlikely one, especially given that McGarryBowen hasn't been for want of buyers. With the acquisition of McGarryBowen, Dentsu will benefit from the profile of a known U.S. agency brand and add a host of venerable clients to its roster.
Post a Comment