Aug
18
Why CPG Brands Better Buy Paid Search
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Package-goods and fast-food marketers: Ignore paid-search advertising at your own peril. That seems to be the message of new research by Publicis Groupe's MediaVest and Yahoo that finds search ads have a huge impact on brand awareness, perception and purchase intent — even among consumers who never click on them.
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