Mar 12

Why Comedy Central Keeps Bringing Its Presidential Library of Trump’s Tweets to Life

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Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing…

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