Oct
21
Why Charging for Online Content (Mostly) Won’t Work
Posted in: Uncategorized
The "give away free content so advertisers can reach an audience" model has been around for decades, starting with free broadsheets, then radio, TV and, most recently, the internet. But the internet has, almost stubbornly, not been able to follow the inevitable ad-supported formula that accompanied "traditional media" for so long — that consumers will accept your content in exchange for viewing ads. What went so wrong so fast?
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