Why CBS Shouldn't Get Too Cocky About Thursday Night Football
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During the upfront season, CBS has been thumping its chest about winning an estimated $250 million Thursday Night Football package from the NFL for the 2014 season. But it might be time for CBS to wipe that victory grin off its face.
Why? Because unlike its existing decades-long deals with the NFL — and others between the league and NBC, ESPN and Fox — CBS only has a one-year contract (with an option for another) for this season’s package of eight, early-season Thursday Night games.
Fox Sports and NBC Sports, which already have NFL games on Sunday afternoon and Sunday night, are already eyeing CBS’s current package for the 2015 season. Those eight games could help establish their respective sports cable netwoks — Fox Sports 1 and NBC Sports Network — with advertisers and viewers.
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