Jun
23
Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is
Posted in: Uncategorized
I watched “My Fair Lady” the other evening, and I was especially struck by Rex Harrison’s lament: “Why can’t a woman be more like a man?”
Well, we all know that’s not going to happen (and I think he concluded by the end of the movie that he had “grown accustomed to her face” and liked Eliza Doolittle the way she was).
But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association’s conference in Chicago. Why can’t b-to-b advertising be more like consumer advertising?
Post a Comment