Mar 13

Why Brands Need to Be on the Forefront of YouTube’s New Approach to Originals

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When YouTube announced that they’d be dropping the paywall from many of their Originals, they noted that it was to “make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.” In other words, more fans want to watch Originals for free, which means more advertising opportunities for brands. YouTube is…

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