May
05
Why B2B Advertising Is Like the Awkward Girl in High School
Posted in: Uncategorized
The saddest thing about B2B — whether you want to admit it or not — is that most agency pros still shy away from it in favor of what they see as the more sexy assignments. It's as if we've raised our young in this business to see a paradigm of: Consumer = Sexy; B2B = Boring.
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