Why Apple Pay Could Be Huge — And It's Not What You Think
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Forget the Apple Watch and iPhone 6. Apple Pay is Apple’s next biggest innovation and this is why: Touch ID has the potential to finally push mobile over the hump in the U.S.
Yes, Apple has spent a good deal of time discussing the near-field-communication technology and how it is working with retail, credit card and bank partners. It was quick to point out that there are merchants ready to accept Apple Pay as a very secure payment method. But that isn’t the news. Go into any Starbucks on any day and you will see plenty of mobile transactions.
The far more intriguing topic, which was hardly discussed during last week’s launch, is Touch ID. Touch ID enables “one-touch checkout” for online shopping apps. Say goodbye to the hassle of entering your credit card information on the small screen. See something you like, touch it, and it’s yours!
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