Why an Ad Agency’s Creative Department Spent 2,500 Billable Hours Learning Ballet

As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe’s most iconic venues: the Pantomime Theatre in Tivoli Gardens. Some spectators had spontaneously stopped at the open-air theater before the park closed, curious to see which celebrated international dancers would be performing this time. But…

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